Strategic Plan 2009–2019

("core")
 
(explanation of "core")
Line 4: Line 4:


===Part 1: Core===
===Part 1: Core===
"Core" programmes are plans which are absolutely essential to the future functioning of the chapter.  Implementation of these programmes, starting immediately, is considered to be non-negotiable.


====Improve and professionalise communications with stakeholders====
====Improve and professionalise communications with stakeholders====

Revision as of 03:23, 7 August 2011

Programmes

All Chapter programmes are in strategic alignment with Wikimedia Foundation 2010-2015 strategic goals, summarised at: http://strategy.wikimedia.org/wiki/Wikimedia_Movement_Strategic_Plan_Summary

Part 1: Core

"Core" programmes are plans which are absolutely essential to the future functioning of the chapter. Implementation of these programmes, starting immediately, is considered to be non-negotiable.

Improve and professionalise communications with stakeholders

Effectively communicate and respond to media and stakeholder inquiries to foster community engagement, advocate on behalf of Free Culture, give visibility and improve the understanding of the Wikimedia movement, its mission and the role of the Australian Wikimedia chapter.

Communicate events and campaigns through different communication channels (online, social media, typical wikimedia communication channels [IRC, mailing lists, signpost, project pages], media) to generate maximum reach and increase information accessibility.

Strategic communication priorities for specific areas:

  1. Websites
    1. Create a strong online presence for common information under appropriate cc license
    2. Use the online space to create strong WMAu community cohesion and keep the community informed about chapter activities
  2. Social Media:
    Effectively use social media to foster community engagement
  3. Internal communications:
    Professionalise internal communications to keep internal stakeholders informed of relevant activities and provide opportunities for collaboration. Examples of internal stakeholders are members, other wikimedia chapters, WMF, relevant projects (e.g. “Wikiproject Australia on several language Wikipedias).
  4. Donor communications
    Develop a single donor communication strategy with one consistent voice to engage with donors (previous and potential) and achieve maximum donor support and satisfaction. This includes developing measures for communication success and enabling donor feedback as well as liaising with WMF .
  5. Free culture advocacy
    Become an australia-wide recognised organisation for Free Culture advocacy
  6. Media relations
    Engage with media and build strong media relationships to increase understanding and coverage on free culture, WMAu and wikimedia movement
  7. Publications
    Develop informative publications to support Wikimedia Australia’s projects and campaigns (ie. e-newsletter, strategic/annual plan, WMAu project info material)

Alignment with WMF strategy:

  • Stabilise Infrastructure: Build internal capacity to better support the movement and achieve its strategic goals.
  • Stabilise Infrastructure: Expand public awareness and support for the Wikimedia movement.

Supporting volunteer initiatives

Building on a proportion of Chapter total funds set aside for Community-initiated projects (15-20%).

Volunteers are the very reason that Wikimedia has been such a success. Wikimedia Australia recognises the importance of supporting volunteer initiatives and will do this through:

  1. Retaining and expanding the existing “small grants” programme;
  2. Developing a grants programme for initiatives that are above the “small” threshold but do not require board approval;
  3. Promoting local events to allow Australian editors and volunteers to build local community networks
  4. Supporting the creation, approval, follow-through and reporting/accounting of major community-initiated projects.

Alignment with WMF strategy:

  • Encourage Innovation: Promote the adoption of great ideas.
  • Increase Participation: Expand Wikimedia’s global footprint through catalytic investments and chapter support.

Professionalisation of WMAu operations and fundraising

As Wikimedia Australia has grown from a small volunteer-driven organisation with limited funding opportunities to a larger and more complex operation, conducting the organistion's affairs in a professional and legally compliant manner has become both more important, and more challenging. However, getting this right is a critical factor in the continuing growth and success of the chapter. We will achieve this by:

  1. Employing professional staff to assist with tasks such as fundraising, financial accounting and communication, where not meeting our obligations can result in serious adverse consequences;
  2. Develop new procedures and improve existing procedures around common tasks such as operational procurement, travel allowances, grant disbursement and use of technical assets;
  3. Foster a culture of accountability and reporting, especially where chapter or donor resources are concerned;
  4. Examine the policies and procedures of other comparable organisations (such as the WMF or other chapters) to determine if any of their ideas are applicable in the WMAU operating environment;
  5. Investigate existing management frameworks (such as Prince2, ITIL, etc) to see if any value could be gained by adopting these methodologies in the chapter.

Alignment with WMF strategy:

Stabilise Infrastructure: Build internal capacity to better support the movement and achieve its strategic goals.
Stabilise Infrastructure: Expand public awareness and support for the Wikimedia movement.
Discuss this page