Strategic Planning/SWOT analysis

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**Academically connected membership!
**Academically connected membership!
*Positive financial balance!
*Positive financial balance!
*Good contacts with allied orgs. in cultural institutions
*Good contacts with allied orgs. in cultural institutions.
*Geographically diverse [also a negative].  
*Geographic diversity [also a negative] - presence in membership and on committee in most states.
*Public awareness of WP, great goodwill.  
*Public awareness of WP, great goodwill.
*English language community
*Connection to broader WM movement and associated capabilities.
*English language community that reduces interaction costs.
*Cheap, good software development infrastructure.


===Weaknesses===
===Weaknesses===
*Poor links to some states, especially brisbane which has enough people, but not much relationship with the committee.  
*Lack of membership engagement.
*Not much money (?)
*Geographic diversity [also a positive] prevents IRL meet-ups.
*Geographically diverse [also a positive]
*Lack of communication (between cities/states, Chapter members, inter-Chapter, public).
*No dedicated tech person (committee position)
*Lack of a physical base.
*Lack of public awareness of Chapter
*Poor separation between activities of English WP and WMAU.
*No experience in fundraising
*Lack of public and community awareness of Chapter.
*Poor allies in media.  
*Limited capability and capacity in NFP management (e.g. fundraising, press, legal, tech, etc)..
 
*Australia's presence on English WP is difficult to measure and inconsequential.
*Crown Copyright (vs US govt public domain) therefore harder to get govt-related Australian content.
*Significant section of potential user base on dial-up, satellite. Part of broader digital divide.
*Lack of understanding about WMAU membership demographics.
*Financial management and reporting processes are underdeveloped.
*Not currently DGR / charity status.


===Opportunities===
===Opportunities===
*Grants - WMF and other.  
*Working with the established Australian media (e.g. ABC).
*Media [also threat]
*Working with GLAM.
*Fundraising
*Working with Education.
*Merchandise - esp. licensing of english logos/marks.  
*Diversifying fundraising (e.g. grants from WMF/philanthropy or other organisations, including tied grants)
*Nearby countries/languages - Indo., N.Z., PNG,
*Becoming a significant granting body.
*Gov't policy changes (good or bad) such as Internet filter = positive attention to us [also threat]
*Nearby countries/languages - Indonesia, NZ, PNG.
 
*Supporting Australian editors (esp. power users).  
*Gov't advocacy around free knowledge issues.
*Supporting and developing the volunteer network (outreach, tech, fundraising, dev).


===Threats===
===Threats===
*Members not renewing.
*
*States feeling left out - factionalising?
*States feeling left out - factionalising?
*Tech infrastructure failing (hosting
*Legal - suing for libel etc.
*Legal - suing for libel etc.  
*Changes on regulatory environment.
*Copyright lobby
*Potential misuse of funds (internal or external).
*Media [also opportunity]
*Other Chapter / WMF / WP scandal and reputational issues.
*Gov't policy changes.  
*Reliance of single revenue stream (not wholly in WMAU control)


==Background information==
==Background information==
Please go to [[Retreat_March_2009/SWOT]] to see what was identified in 2009.
Please go to [[Retreat_March_2009/SWOT]] to see what was identified in 2009.

Revision as of 03:26, 16 July 2011

SWOT analysis 2011

This is a work in progress document started by User:Juttavd as part of the strategic planning process.

S.W.O.T.

Strengths

  • Tech savvy membership across a broad range of competencies esp. OSS.
  • Members with important other positions contacts, involvement.
    • Academically connected membership!
  • Positive financial balance!
  • Good contacts with allied orgs. in cultural institutions.
  • Geographic diversity [also a negative] - presence in membership and on committee in most states.
  • Public awareness of WP, great goodwill.
  • Connection to broader WM movement and associated capabilities.
  • English language community that reduces interaction costs.
  • Cheap, good software development infrastructure.

Weaknesses

  • Lack of membership engagement.
  • Geographic diversity [also a positive] prevents IRL meet-ups.
  • Lack of communication (between cities/states, Chapter members, inter-Chapter, public).
  • Lack of a physical base.
  • Poor separation between activities of English WP and WMAU.
  • Lack of public and community awareness of Chapter.
  • Limited capability and capacity in NFP management (e.g. fundraising, press, legal, tech, etc)..
  • Australia's presence on English WP is difficult to measure and inconsequential.
  • Crown Copyright (vs US govt public domain) therefore harder to get govt-related Australian content.
  • Significant section of potential user base on dial-up, satellite. Part of broader digital divide.
  • Lack of understanding about WMAU membership demographics.
  • Financial management and reporting processes are underdeveloped.
  • Not currently DGR / charity status.

Opportunities

  • Working with the established Australian media (e.g. ABC).
  • Working with GLAM.
  • Working with Education.
  • Diversifying fundraising (e.g. grants from WMF/philanthropy or other organisations, including tied grants)
  • Becoming a significant granting body.
  • Nearby countries/languages - Indonesia, NZ, PNG.
  • Supporting Australian editors (esp. power users).
  • Gov't advocacy around free knowledge issues.
  • Supporting and developing the volunteer network (outreach, tech, fundraising, dev).

Threats

  • States feeling left out - factionalising?
  • Legal - suing for libel etc.
  • Changes on regulatory environment.
  • Potential misuse of funds (internal or external).
  • Other Chapter / WMF / WP scandal and reputational issues.
  • Reliance of single revenue stream (not wholly in WMAU control)

Background information

Please go to Retreat_March_2009/SWOT to see what was identified in 2009.

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